In the advertising world, timing is everything.
Launching a back-to-school campaign near the end of summer, presenting a colorful collection around spring, and channeling your inner patriot close to the 4th of July—clever marketing is all about being relevant throughout the year.
But seasonal promotion is more than just a fleeting trend. It’s an opportunity to join the big leagues, connect with more consumers, and reinvent your brand with the changing seasons.
In a homogenous market, everyone’s looking for something different. But no matter how refreshing your product, it’s certainly not going to promote itself. And that’s why a sales video should be central to your marketing strategy.
The Science of Video Marketing
According to Quantcast, YouTube viewership in the US tends to reach its peak in the last quarter of the year, between October and February—Fall to Winter. This is attributable to the onset of holidays and multiple events lined up, all of which celebrate the spirit of the season.
From Halloween and Thanksgiving to Christmas and New Year’s Eve—it’s the perfect time to get in touch with a video production company and talk ideas!
Let’s take a look at 3 major reasons why now’s the time to yell “Action”!
1. The Season of Sales
With a string of festive holidays lined up in Winter, companies, big and small, have a reason to bank on some of the biggest events of the season and re-launch their product, or introduce a new one. Thanks to an onslaught of sales, consumers are actively browsing social media for viral-worthy ideas.
What better way to generate buzz than a holiday-themed sales video?
2. Celebrating 2017
As the year comes to a close, a large majority of people reflect on their milestones and how far they’ve come since the previous year.
This is YOUR chance to do the same by connecting with consumers on a personal level. Think beyond a season or short-lived sale. Think: impact.
3. Welcoming a New Year
The end of the year signals the coming of a new one—a new product, a new venture, and some exciting new marketing ideas.
Bank on the excitement of “newness” by initiating a new video project for next year and start 2018 with a bang!
Need some video marketing inspiration?
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