young influencer and generation z model streaming in the street
In the time it takes you to finish reading this sentence, around 30 hours of video content will have been uploaded online. Marketers love using video because consumers love watching them. YouTube users watch approximately 1 billion hours of video content in a day! Video has become the best way to reach customers, and businesses are quickly realizing that video content is the marketing jackpot.
When it comes to effective video marketing, personalized videos are a unique way of making yourself stand out from your competitors. You need to build meaningful connections with your customer base, and personalized videos can help you do that.
Does Personalization Really Help Though?
In a market full of companies all trying their best to be seen, personalization can be the key factor that helps your business edge out the others. As many others automate and digitize their customer communications, personalized content makes company-client relationship more human. It helps you to address consumers as individuals. Business giants such as Amazon and Netflix have seen success by personalizing their services for each consumer.
Creating tailored experiences according to each individual’s needs can help you make a much larger impact on the customer.
Build An Engaging Experience For The Customer
Once upon a time, blogging used to be a truly unique value proposition for your business. But now, almost every business has its own blog. Similarly, as video marketing continues to expand its reach, you have to strive to be heard above the noise. You have to make sure your content is remembered by the customer.
Take a hint from Nike; the shoe brand sent 100,000 unique personalized videos to Nike+ members, celebrating their workout accomplishments with customized videos.
This level of personalized communication helps you create closer connections with your customer base and makes them feel like they’re communicating with you on a personal level.
It Increases Brand Influence
Data shows that around 60% of shoppers’ buying decisions are made on the basis of personalized content they see. Personalized videos are a two-way street; they give you a chance to get your audience to know you better. This will ultimately affect their purchase decisions greatly.
Get your message across by telling your customers why you provide the services that you do, what makes your product truly unique from the rest, what your business’s backstory is, and other relevant things that can help create empathy for you among prospective buyers.
Don’t let a one-size-fits-all video hold you back; a personalized video could be just what you need to achieve the breakthrough you’ve been looking for.
About 336 Productions
Pulling off a good personalized video requires you to hire video professionals who know their way around video marketing and production. Our video production company 336 Productions in Los Angeles, CA will assist you from concept to post-production, and everything in between.
Produce a corporate video that captures your brand’s essence with our help. Contact us on (888) 440-5830 now!
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