As one of the most important stages of video production, post-production involves experienced and expert editors, sound engineers, colorists, and artists collectively scrutinizing the project for potential errors, defects, glitches, skippages, and uneven cuts.
Executed by a professional video production company, this process adds the final touches to the video, thereby making it ready for the world to witness.
What Does Post-Production Include?
Depending on the budget, arena, and size of the project, the post-production stage can either be relatively quick or a lengthy and extensive process.
Here’s a breakdown of the essential stages that are undertaken by reputable video production companies following video completion:
- HD Editing
- Color Grading
- Visual Effects
- Audio Mixing
- Music Licensing
- Motion Graphics
- 2D/3D Animation
- Video Compression
- Digital Delivery
- DVD Authoring (Blu-Ray and Standard)
Why Does It Matter?
1. Avoiding Mistakes That Could Impact the Project
One of the biggest reasons post-production is a central part of video production is its ability to weed out critical mistakes that could impact the project in its entirety. In the past, slight typos have caused irreparable damage to brands.
From H&M’s “genious” blooper to The Pasta Bible’s racist blunder, brands have lost heaps of $$$ and prestige over slip-ups that could’ve been avoided through meticulous post-production reviewing and editing.
In some cases, editing oversights have gone beyond typos, turning away customers and resulting in long-term losses. To avoid disastrous faux pas, it’s best to hire professionals who can ensure promotional videos run seamlessly.
2. Making Changes for Refinement
Color grading and editing can go a long way in taking a project from great to fantastic. By balancing every shot, post-production teams help refine audiovisual components to ensure that audiences gravitate toward the content.
Professional tweaking through timely cuts, mixing, text editing, and motion graphics can create a big difference that ultimately takes video quality up several notches.
3. Identifying Areas for Improvement
By identifying areas of improvement, post-production processes ensure that each component is taken care of in the current project.
Identifying lapses also helps improve the pre-production and production stages of future projects by minimizing avoidable mistakes. This well-regulated system ensures that video production runs smoothly and efficiently.
4. Leaving Room for Re-Filming
By leaving room for mitigation and potential re-filming, post-production processes mitigate blunders. This includes faults in the script.
By analyzing the video, post-production experts identify scenes that may require re-filming. For instance, the infamous Pepsi ad featuring Kendall Jenner could easily have taken a different (read: non-racist) direction had it undergone expert post-production.
While many brands tend to think they can take care of post-production themselves, this delicate and exhaustive process is best left to experts.
As one of the leading video production companies in Los Angeles, we provide a wide range of corporate and brand video production services, including comprehensive pre-production, production, and post-production processes.
We’ll ensure your project is captured seamlessly from conception to completion. Want to make the most of our services? Call us at 888-440-5830 or book a free appointment for expert guidance.
At 336 Productions, we’re always happy to help!