Almost all businesses that make use of online marketing incorporate videos in their content strategies. Videos are powerful, audiovisual storytelling aids. However, it can be difficult to figure out what kind of video you’re supposed to use to make your brand as memorable as possible for your audience.
Here’s our guide on whether you should use animated videos or live-action videos.
If your product or service is new and you want to explain what your business actually does to trainees, animated videos are the perfect medium. These videos can be made to carry information that covers all kinds of training requirements, while not overwhelming your employees.
Animation is a practical medium, which is great because you might need to edit the script or update the training video as you move forward. Animated videos allow you to make these edits and revisions easily.
Every live-action video your company puts out will revolve around your company’s story and products. The planning stage of a live-action video is entirely different from that of an animated video.
You’ll need to have props, a set, wardrobe, location, insurance, and, of course, a cast. Live-action videos are best for customer testimonials, so your audience can form a bond with your brand; this builds credibility around it as well.
Live-action videos will require post-production techniques and additional editing as well, and your video will need to be edited for sound tuning.
The costs involved with live-action and animated videos
The cost of an animated video depends on a number of factors, including whether you’re hiring a professional video making company or freelancers. If you’re hiring a team of freelancers, it’s bound to be more affordable but the effort and time you put into managing the freelance team will be massive, and the final product may not be of great quality.
If you find a company that you can depend on for the production of your animated video, you can simply explain your vision to them and then manage the project from afar.
If you’re shooting a live-action video, you can go the DIY route and choose props and locations that you already have access to. The costs largely depend on the kind of video you’re planning on making and whether you’re shooting the video yourself or going with a professional video making company.
We, at 336 Productions, provide video marketing services in Riverside, Orange County, and neighboring California cities. If you’re looking to hire a video production company in San Diego or Los Angeles, contact us today to get an event or corporate video made.