Good marketing videos are engaging, fun, easily shareable, and the perfect duration. One of the main reasons why people choose to watch or skip a video is the length, and it’s pretty obvious that shorter videos draw larger audiences.
Duration comes up a lot. Sometimes it’s a hard number because the video is being produced for specific distribution (like TV), but more often there’s no one setting a hard limit. Our clients ask, “What’s the ideal duration for this corporate video?” Well, it depends.
You should be aware that various types of videos with different kinds of goals have varying optimal lengths, but one rule stays the same and that is: tell your story in the littlest amount of time.
1. Tutorials or Explainers
The basic goal of a tutorial or an explainer video is to explain and show how something works in the most user friendly way. A tutorial is a step-by-step guide where explainer videos tend to be a more high-level explanation of something. Therefore, tutorial videos tend to be longer because you want the viewer to walk away knowing exactly how to use the product or service, where explainer videos tend to be anywhere from 30 seconds to 3 minutes. The exact length of a tutorial depends on how long it takes to actually perform the task or use the product, but it’s best to use time-lapse or fades when possible to avoid showing any stage for too long.
2. Creative Commercials
Creative commercial videos are what most people are familiar with. It’s the ads we see on TV or Hulu. Because the cost of broadcasting them depends on their length, most advertisers go for the standard 30 second spot. Most commercials are based upon clever gags, stories and situations that intrigue people. Unlike TV, it’s free to put your ad on YouTube and they don’t hold you to a, 30-seconds duration, but it’s best to keep these types of videos under 1 minute.
3. Crowdfunding Videos
Crowdfunding videos are made to basically generate buzz and a sense of reliability for the project. These videos normally include talking heads. In these types of videos the talking heads are usually the founder or inventor of the product or project. Other parts of the video may include b-roll of the team, beauty shots of the product, actors using the product, and prototypes or other designs. Normally these kinds of videos are longer than 2 to 3 minutes.
4. Testimonials or Case Studies
The video format of testimonials or case studies is usually very straightforward. In testimonials, clients or customers talk about how a product or service helped solve a business problem. It usually includes many clients or customers, sometimes from various industries. In case study videos, one client or customer story is chosen and that story is told through talking heads and b-roll. The optimal length of these kinds of videos can vary from being 2 minutes long to even 5 minutes long. The script writer will help determine the length of the script or number of questions to be asked, and the editor will decide what duration feels right based on the overall effect.
For more detail visit : http://336productions.com
Recent Comments