What type of social media strategies should you implement in your next video campaign? Here are a couple of ideas:
Since word-of-mouth is a powerful marketing tool, creating a video with customer reviews will humanize your brand. When your followers will see how your products and services have changed the lives of your customers, they will become curious about what you have to offer.
This will in turn improve conversion rates and potential customers will also share your content with their followers.
Live videos are also a great way to connect with your followers. This type of interaction is perfect for artists. But brands can also utilize the Live Video feature offered by social media platforms. You can have an employee answer questions that customers have about your brand.
Both Facebook and Instagram offer the live video feature. While there’s no limit on how long the live is offered, it’s a great way to interact with your customers one-on-one for an hour or two, answering their questions and getting to know what they expect from your brand.
Reddit’s Ask Me Anything is becoming popular with brands, artists, and entrepreneurs. It’s the perfect way to directly ask your target audience what they expect from your brand.
Based on the questions, you can create a video answering the questions and then post it on the platform. This will humanize your brand and will give you insight into the thought process of your target audience. It will help you understand how they think and what their needs are.
These are a few social media strategies you can use to establish a presence for your brand in the digital world.
If you’re still struggling with creating a stellar video marketing campaign for your brand, you’ve come to the right place!
336 Productions is known for providing its clients with exceptional-quality video production services in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about our production company and the services we have to offer!