How To Use Video To Close More Deals

If you’re reading this, chances are you haven’t successfully tapped into the sales-generating potential of video content. No matter the industry, video content is essential to marketing your brand and its products and services.

If you’re skeptical of the power of video, know that 54 percent of prospects want marketers to use video content. Still not convinced? Videos in outreach efforts can increase click rate by 140 percent.

Here’s how you can use videos to boost your sales.

Personalize Videos

Personalizing your videos by using a smartphone, tablet, or webcam to record thank you notes to your prospects. If you don’t have an overwhelming number of prospects, make sure your sales team records a video for each prospect. Adding your prospect’s name has the potential to increase views by 3 times.

Make a YouTube Channel

YouTube has a staggering 2 billion logged-in monthly viewers. Ignoring such a powerful platform for your marketing strategies is criminal. Uploading your videos to YouTube makes it extremely easy to share them on other platforms and websites. Both embedding and linking make for intuitive use. Once your videos are up on YouTube, you won’t need to make them again.

Tap into Social Media

The past decade has seen social media become an Internet tour de force. Its marketing potential has skyrocketed because it keeps brands fresh and present in the minds of users. Make sure to tailor your content for Facebook, Twitter, Instagram, and YouTube according to their audiences and restrictions. And post EVERY DAY!

Your Website Needs Videos Too

With content bombarded at people from every angle, they crave information that’s both entertaining and to the point. No one wants to be hit with long chunky paragraphs when they visit a website.

Make the traffic to your website count by including video messages that are colorful, appealing, and simple to digest. Keep the videos short and sweet. Use soft music that complements your message. Short and informative messages should lead to more clicks on your services pages and more calls.

If you’re considering creating great video content to boost your sales, you’ve come to the right place.  We are an award-winning full-service corporate video production company based in Orange County. We provide pre-production, production, and post-production services for Los Angeles, Riverside, Orange County, and San Diego.

Get in touch with us today or call (888) 440-5830.

5 Tips to Help You Prepare for Producing a Corporate Video

The term corporate video doesn’t sound fun, or something you would eagerly watch; this makes it all the more important to take those ideas and turn them into appealing videos that just can’t be forgotten.

With about a few seconds to grab the customer’s attention, introduce an effective yet engaging concept, and communicate your brand’s identity; corporate videos have their work cut out for them.

How to Approach B2B Video Marketing in 2018

Video marketing has come a long way since its inception. With the latest trends and social media platforms changing how marketing teams determine strategy, marekteers need to stay current with all the changes.

From projection mapping to virtual reality, B2B videos are leaving behind the traditional aspects of corporate marketing and implementing broad, powerful ideas to help creative concepts come to life.

If you’re planning to create an exceptional B2B video, here’s how you can approach it:

Is It Normal to Hire Professional Actors for a Corporate Video?

Many of us don’t realize the hard work that goes into acting until we’re facing a camera, trying to deliver memorized dialogue naturally or articulate our thoughts. So, of course, it doesn’t come as a complete surprise when companies hire professional actors to play a part in their corporate videos.

Your employees might be great at their job, but that doesn’t mean they’ll be great talking about it or performing an action comfortably on camera.

Sweaty palms, shaky voice, stuttering sentences, incoherent rambling—as a video vendor specializing in corporate and brand videos, we’ve seen it all.

It’s perfectly normal to feel nervous about being filmed at work. In fact, a lot of these nerves come from self-conscious concerns about your appearance, body language, voice, and personality.

For many companies, hiring actors solve the problem of having to feature people confidently talking about the company on camera, and corporate videos production companies are pros at finding the right actors for industrial videos.

Wonders of the World: Inside the World of CGI and Green Screen Filming

Welcome to the world of modern day cinema, where flying superheroes, blazing vehicles and helicopter explosions form the cornerstone of every summer blockbuster film. With developments in cutting edge technology, the evolution of special effects has been nothing short of astounding. Indeed, it is what ultimately paved the way for the inception of 3D, 4D and IMAX—giving birth to a new era in digital filmmaking, previously inconceivable.

Producing Corporate Video For SAP

We first worked with SAP in 2009. It was then that we produced three promos for their BCM (Business Communication Management) software. The theme of the campaign was “Virtual Call Center.” The campaign was a success. SAP used the videos internally, to kick off meetings and seminars, and also to show customers, in person and on the web.

Our new video for SAP is entitled “Split Screen,” and like the first three videos we produced, it promotes BCM. The video tells the story of Russell and Joe. Two guys both trying to book the annual golf trip they take with their friends. One receives extremely poor customer service, while the other receives top notch service – SAP’s BCM.

We took the project from concept to completion. The video was shot at a residence in Rancho Santa Margarita, and at the Monarch Beach Golf Links in Dana Point.

W³ Award Winners (for the second time)

We’re so happy to announce we’ve won another W³ Award.  Not just because this award has the coolest statuette, but because this time we won for excellence in branded content.  We won the first one in 2009 for excellence in web marketing.

The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, marketing programs, and video work created for the web. In honoring outstanding websites, web advertising, web video, & Mobile Apps.  The W³ Awards is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

In its sixth year the W³ Awards received over 3,000 entries from Ad agencies, Public Relations Firms, Interactive Agencies, In-house creative professionals, Web Designers, Graphic designers and Web Enthusiasts.

336 Productions: Award Winners Once Again

We’re delighted to announce that statuettes from The Telly Awards and Communicator Awards are on their way to our office. Both awards are in recognition of the Hydraflow corporate culture video we produced entitled, “Hydraflow Celebrates 50 Years.” Our work was selected as a winner in the Film/Video: Corporate Image category. This is a huge achievement for us, as we work mainly with corporations, and we believe our work is outstanding, but now we have more awards to prove it!

The Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. The 2011 Communicator Awards received over 6000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms. Excellence Winners receive a score of 9.0 or better, which is the title we have been granted!

Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions, and web commercials, videos and films. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The Telly Awards is a widely known and highly respected national and international competition and receives over 11,000 entries annually from all 50 states and many foreign countries.

Corporate Video Shoot in Irvine, CA

336 Productions is producing a corporate web video for PowerGuard, an insurance company specializing in the design and underwriting of unique insurance and risk management solutions for wind, solar and other alternative energy companies. The purpose of the video is to educate potential Chinese clients about PowerGuard’s services. Actress Jani Wang delivered the information in Mandarin. The video was shot in a green screen studio at the OC Sound Stage in Irvine, CA.

336 Productions Wraps Production On New Fitness Program

336 Productions recently wrapped production on TACTIX, a new fitness and martial arts conditioning system developed by John Spencer Ellis. TACTIX is a cross between MMA conditioning, self-defense, metabolic conditioning and body weight training. The program will offer trainers, coaches and fitness professionals certificates to graduates so they can teach TACTIX to groups. 336 Productions captured more than 10 hours of exercises and drills at the LA Boxing in Lake Forest. They are now starting post-production: editing, creating graphics, audio design, music, etc. It’s a very exciting program that 336 Productions is thrilled to be apart of. TACTIX will launch this fall.