Voice-over narration is a popular solution to corporate video-making concerns. However, it’s important to realize that voiceovers can’t be your entire support for presenting information. The video—without the narration—should be a standalone marketing campaign on its own.
When we say your business should have a name and face in the industry, we’re giving that identity a voice with video narrations. Now, it wouldn’t sit well if that voice doesn’t suit the aura you’ve created, would it?
Here’s how to improve your audio standards for video voiceovers.
1. Script and Approve
Remember: the client holds the trump card when you’re presenting your video masterpiece to them. Making a video is not about showcasing your recording or editing skills; it should establish an effective two-way communication. Unless the video literally speaks to the viewers, it’s a meaningless waste of time and effort.
The key to nailing your voiceover narration is to make it the right balance between formal and casual. You don’t want to sound too scripted or completely clueless either. Make it natural. This is why you’ll need a script that has been thoroughly revised. A near-perfect script will come in handy when you start recording.
2. Look for In-house Talent
One thing that all these years of working in the video marketing industry has taught us is that you should use your in-house team as your tool box. Before looking for help elsewhere, search for real talent in your own team. More often than not, you’ll find a voice that fits your requirement.
If you’re still confused about what you’re looking for, it’ll become clearer as you get done with your storyboards. This will help put a plot line in perspective and you can choose a voice accordingly. With in-house talent, you have the advantage of getting as many recordings without much hassle.
3. Consider Professionals
However, not everyone gets that lucky every time. There have been times when our clients hadn’t either and that’s why they approached us.
Once you have your dummy track laid out, you can start developing your video around it. If you want (or need) you can also contact professional voice-over actors who will definitely have a more polished skill set. But make sure you invite the artist in your studio to record, for best sound quality and clear audio.
These are some tips that’ll help you get started!
If you need more help or an expert service for video marketing, come to us.