New Year, New Strategy: Video Marketing Plans In 2020

But here’s a curveball: did you put business growth in your New Year’s resolutions? Could 2020 be a turning point for your brainchild? Maybe it’s when you’ll realize the potential of video marketing and take your video game up a few notches.

Here’s a complete guide to creating a foolproof video marketing plan for 2020.

Overview: What Does Your Content Performance Look Like Right Now?

Before you even create a marketing plan, you need to assess where you’re standing right now. If you have analytics set up for your business, generate a detailed report so you can have an overview of your numbers. 

Go over your current content and performance metrics, and figure out what kind of content your audience is most interested in, and what’s not popular.

Making Decisions: What Needs To Change

After you’ve gone through your current data, based on your evaluation, decide what needs to change.

For example, you need to stop focusing on content pieces that show a high bounce rate and create more content that’s engaging, because this can lead to them sticking around long enough to visit other pages on your website.

Evaluate Your Video Marketing Budget

Once you know your focus areas, get a hold of your budget sheet and figure out how much you can afford to spend on video marketing.

Think activities such as video creation, copy-writing, editing, consulting, distribution and tools. According to your budget, come up with a suitable plan to proceed.

Use this data to come up with an effective video marketing plan that is guaranteed to turn things around for your business on the growth front.

All set to creating an absolutely smashing video marketing plan to kill it with your promotions and advertisements on social media? We hope the year comes with many awesome surprises!

However, before we sign off, we’d like to make a suggestion; if you’re serious about going big on video in 2020, it might be worth it to get a professional video production firm on board.

It helps cut down on resources, costs, and workload, making the entire process a lot easier. If you’re looking for a video marketing company in San Diego, feel free to reach out to us.  

We are a full-service Los-Angeles-based video marketing company that deals with all kinds of corporate and brand video projects. Here’s a list of our services.

Boosting Sales with Video Marketing: How Can It Be Done?

But if your business has been struggling with sales and your conversion rate is the lowest it’s ever been, you’re obviously wondering how you can use video marketing to change that.

So what are some ways you can boost sales and attract traffic to your website?

Here are a couple of strategies you can use:

Create a Landing Page Video

Your website’s landing page is really important, because it’s the first page visitors see when they visit your website.

Statistics show that businesses have only eight seconds to make an impression with a landing page.

If your landing page doesn’t load properly or isn’t impressive, it can decrease your conversion rate by seven percent.

Make sure your landing page video is short, simple, and to-the-point. Focus on your business and its services. Talk about how you can help customers with their problems and how your services can make a difference in their lives.

Use Employee Interviews

You can create a one-minute segment of what your employees think of working at your company.

Is your company friendly and safe for women? How is it making a difference in your employees’ lives? Is the overall work environment good and how long have your employees been working for your organization?

Answer all of these questions with a video and make sure to post it on your website and social media pages. If you haven’t already, it’s also a good idea to create a YouTube page for your business.

YouTube has more than 1.9 billion users, and is perfect for expanding your business digitally. You can reach out to thousands of potential customers with interactive video content.

In addition, the video sharing platform allows you to translate your videos to more than 80 different languages. This allows you to connect with potential customers outside of the country as well.

These are just a couple of ways you can expand your business and utilize video marketing to boost sales.

If you’re looking for video content creators that can create exceptional quality video content you’ve come to the right place!

We can help you take your marketing game to the next level. Get in touch with our video production company, which is based in Los Angeles, CA and leave it all to us!

How Small Businesses Can Increase Revenue Using Video


It plays an important role in communicating your brand’s unique value proposition in an engaging manner.

Customers prefer watching such videos, increasing brand awareness.

Wide Range Of Tactics 

Videos can not only be used to create awareness but also broadcast live events. This increases your audience and adds value to customer experience.

You can reach a larger demographic with videos. For example, tailor the video’s title and description to appeal to your target demographic.

Rank Higher On Search Engines 

Incorporate SEO into each video you publish and get a higher rank on search engines.

Create An Impact

46% of users react sand take action after watching a video online.

Videos are simply easy to remember and have a lasting effect. They give customers a more personalized experience and help you connect with them efficiently.

Get professional help to create effective videos to promote your small business.

Visit our website for more information:

336 productions

The Future of Advertising: The Increasing Role of Video Content for Marketing Success

Here’s all you need to know:

Video Marketing is an Effective Tool

Video campaigns are an effective and powerful strategy to grab the attention of your audience.

A survey conducted by Google showed that 6 out of 10 people admitted that they preferred video content to television.

Another survey conducted and published by Eye view Digital showed that linking video to your social media accounts and website improves conversion rates by up to 80 percent!

By embedding videos on your social media pages or sharing it with potential customers through other mediums, you can establish your brand’s identity in the digital world.

Video Marketing Creates Your Brand’s Personality

Think about brands like Dollar Shave Club and McDonald’s. When you think of these brands, you’ll immediately remember the themes they use in their videos.

Dollar Shave Club targets young men who struggle with finding affordable shaving kits that have high-quality razors. McDonald’s focuses on families and spending time with your loved ones.

In a nutshell, we can say Dollar Shave Club is for Millennials and McDonald’s is for families.

Every brand has a unique trait, and while traditional forms of marketing establish a brand’s personality, it’s not as fast and effective as video campaigns are.

Connect with a Broader Audience

Traditional forms of marketing were location-based and limited to certain locations. For example, you could advertise your products in a city with a lot of billboards and shops, but the same couldn’t be said for another city.

But with video content, you can reach a wider audience. Your content isn’t limited to a specific location or demographic. You can reach the entire world by sharing your videos on streaming websites.

For example, you can upload your video content on YouTube and link it to your website and social media pages. When your followers view the video, they have the option to share it with their group of friends and family. It’s truly revolutionary.

336 Productions is known for providing its clients with exceptional-quality video production services in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about our production company!

The Complete Guide to Doing Voice Overs For Your Video

Voice-over narration is a popular solution to corporate video-making concerns. However, it’s important to realize that voiceovers can’t be your entire support for presenting information. The video—without the narration—should be a standalone marketing campaign on its own.

When we say your business should have a name and face in the industry, we’re giving that identity a voice with video narrations. Now, it wouldn’t sit well if that voice doesn’t suit the aura you’ve created, would it?

Here’s how to improve your audio standards for video voiceovers.

1. Script and Approve

Remember: the client holds the trump card when you’re presenting your video masterpiece to them. Making a video is not about showcasing your recording or editing skills; it should establish an effective two-way communication. Unless the video literally speaks to the viewers, it’s a meaningless waste of time and effort.

The key to nailing your voiceover narration is to make it the right balance between formal and casual. You don’t want to sound too scripted or completely clueless either. Make it natural. This is why you’ll need a script that has been thoroughly revised.  A near-perfect script will come in handy when you start recording.

2. Look for In-house Talent

One thing that all these years of working in the video marketing industry has taught us is that you should use your in-house team as your tool box. Before looking for help elsewhere, search for real talent in your own team. More often than not, you’ll find a voice that fits your requirement.

If you’re still confused about what you’re looking for, it’ll become clearer as you get done with your storyboards. This will help put a plot line in perspective and you can choose a voice accordingly. With in-house talent, you have the advantage of getting as many recordings without much hassle.

3. Consider Professionals

However, not everyone gets that lucky every time. There have been times when our clients hadn’t either and that’s why they approached us.

Once you have your dummy track laid out, you can start developing your video around it. If you want (or need) you can also contact professional voice-over actors who will definitely have a more polished skill set. But make sure you invite the artist in your studio to record, for best sound quality and clear audio.

These are some tips that’ll help you get started!

If you need more help or an expert service for video marketing, come to us.

We’ve been offering video marketing services to clients in Orange County for years. Contact us for any help!

What is a Buyer Persona and How To Create One

A business idea only looks promising if it offers something that’s not already there in the market. For instance, if you create yet another hair product which isn’t much different from other products, why should anyone buy it?

General customer expectations

In order to excel like a businessman, you need to think like a customer.

Imagine going into the department store one day. You have limited cash in your purse and you’re short on time. You go to the departments where the product you’re looking for is usually stacked. But you see a new product on the shelf in its place.

How will you react to it? Will you stroll past it or pause to pick it off the shelf?

Will you pay attention to the bottle design or go straight to the ingredient list printed at the back?

Would you look for any numbers to catch your attention e.g. kills 99.99% germs in 60 seconds? In order to pitch your products to your intended buyers, you need to put yourself in their shoes first.

What’s a buyer persona

Also known as marketing persona, this is a fictional portrayal of an ideal customer that represents the generalized expectations from your product.

It’s important to remember that this is an idealist approach to marketing and it crafts a flawless image of a perfect potential buyer. It may not exactly map on real human buyers, who may differ from this reference description you have in mind.

Buyer personas can help your business with marketing, products, sales, and services. By internalizing the ideal idea of prospective customers, businesses can better align their motivations with their target market.

It’s critical to have a buyer persona for driving content creation, following up on sales, developing product range and retaining customers, ultimately.

How to create buyer personas

Here are some easy ways of creating buyer personas.

  1. Identify trends in your customer database and see if a majority of your most loyal customers fall under the same category. Study how these customers use your content.
  2. Create online forms for your website. Make sure your form fields target crucial aspects of their persona traits.
  3. Your sales team interacts with customers much more than the top management. Ask for their feedback on what they feel are the things most liked/disliked by the buyers. The sales team can bring in some lasting leads.
  4. Get customer feedback on your newest products. Introduce an anonymous comments section where consumers can drop in honest reviews without any reservations.

Buyer personas are extremely important to include in video marketing. We’re a video services company in orange county and we can help you attract traffic to your website by hitting on the right buyer persona.

Choosing the Best Visual Style for Your Video

There are various video styles that can be used to create powerful campaigns. With video content becoming one of the best ways to improve conversion rates and boost sales, brands are now coming up with different video strategies to grab their target audience’s attention.

If you’re looking for ways to add life to your video marketing strategies, here are some of the best visual styles you can use for your videos:


Yes, that’s right. Vlogs may seem like they’re very casual but they’re also very effective.

Vlogs don’t take a lot of time to produce. They’re also affordable and highly-engaging.

Gary Vaynerchuk, an American entrepreneur and wine critic, uses vlogs to engage and converse with his target audience. In his vlogs, he talks about what he does at work every day and also offers some tips and advice to aspiring entrepreneurs.

If vlogging isn’t your thing, you can ask an employee to create short vlogs for your company’s Facebook and YouTube page. When your followers see that there’s a personality behind your company, they’ll want to connect with your brand.

Remember that humanizing your brand is one of the best ways to connect with your target audience. It gives your brand a voice and personality. Consumers feel that their feedback and opinions are being taken into account and it helps build trust.

Explainer Videos

Videos that focus on your brand and its products will help educate your audience about why they should choose your services instead of your competitors’.

Explainer videos are short, fun, and engaging. You can use 3D motion graphics and animation to engage your audience.

Company Culture Videos

Company culture plays an important role in building your organization. Pixar and Disney are all about their company’s culture.

Company culture videos are essential because they educate candidates and customers about your company’s environment.

Remember that you’re not just creating video content for customers, you’re also creating videos to attract potential candidates.

Culture videos can include employee interviews, events, milestones, brief company history etc. This will show candidates what they should expect when they apply to your company.

You can watch BambooHR’s company culture video to get an idea of what we’re talking about.

These are the two visual styles that are revolutionizing the world of video marketing.

We have been providing high-quality video production services to our clients in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about what we have to offer!

How to Approach B2B Video Marketing in 2018

Video marketing has come a long way since its inception. With the latest trends and social media platforms changing how marketing teams determine strategy, marekteers need to stay current with all the changes.

From projection mapping to virtual reality, B2B videos are leaving behind the traditional aspects of corporate marketing and implementing broad, powerful ideas to help creative concepts come to life.

If you’re planning to create an exceptional B2B video, here’s how you can approach it: