Whether you have a multimillion-dollar business or are just starting, a trade show can go a long way in increasing your brand awareness, establishing rapport, and improving lead generation.
Let’s take a look at a few ways your business can pull off a successful trade show!
Train your staff for the exhibition
Whether you’re a business introducing your line of beauty products for the first time or selling tech equipment that has pretty much saturated the market, it’s always important to train your staff for the trade show.
While knowing the product and exhibiting how it can be is crucial, the staff also needs to convey friendliness to attract the audience. This will allow them to communicate your brand’s story or pitch the product in a much more effective way.
Give people a reason to stop
Unless you’re a huge corporation that sells a one-of-a-kind product with a well-established brand position, giving people a reason to stop at the booth or stall is a step you just can’t afford to miss.
You can draw people through an experiential event that they can take part in, happy hour or through an inviting and attention-grabbing display that either pulls at the heartstrings of the audience or leaves them surprisingly intrigued.
Choose the right display
While having a display that requires minimal time or labor to set up can be a huge help, companies often prioritize feasibility over the aesthetics—which ultimately limits audience engagement and interaction.
While the kinds of display you use vary based on the industry you belong to, there are a few things that hold for all—you should opt for a display that conveys the vision of your brand, incorporates a consistent design and color scheme, and is durable and sturdy.
The art of attention is the key to planning a trade show for a high turnover rate. As such, as a business owner, you must find a resourceful way to reach out to potential customers or your business’ contacts. One of the best ways to do that is through a corporate video that outlines the importance of your tradeshow and what it offers.
Not only is a trade show video a much more cost-effective way to deliver your message compared to a face-to-face meeting, but it’s also an increasingly effective marketing tool. It can easily highlight your services and the benefits of a new product in an impactful way to the audience. In addition to that, it’s a useful way to exercise versatility while communicating the ‘feel’ of the company.
If you’re looking for an expert to help you ace your trade show through a video that stands out, get in touch with one of the leading professional video production companies in Los Angeles.
336 Productions is a production company based in Riverside that has helped countless clients, companies, and business owners create top-quality corporate videos to take their marketing strategies to the next level.