4 Ways to Wow Your Clients with a Successful Trade Show

Whether you have a multimillion-dollar business or are just starting, a trade show can go a long way in increasing your brand awareness, establishing rapport, and improving lead generation.

Let’s take a look at a few ways your business can pull off a successful trade show!

Train your staff for the exhibition

Whether you’re a business introducing your line of beauty products for the first time or selling tech equipment that has pretty much saturated the market, it’s always important to train your staff for the trade show.

While knowing the product and exhibiting how it can be is crucial, the staff also needs to convey friendliness to attract the audience. This will allow them to communicate your brand’s story or pitch the product in a much more effective way.

Give people a reason to stop

Unless you’re a huge corporation that sells a one-of-a-kind product with a well-established brand position, giving people a reason to stop at the booth or stall is a step you just can’t afford to miss.

You can draw people through an experiential event that they can take part in, happy hour or through an inviting and attention-grabbing display that either pulls at the heartstrings of the audience or leaves them surprisingly intrigued.

Choose the right display 

While having a display that requires minimal time or labor to set up can be a huge help, companies often prioritize feasibility over the aesthetics—which ultimately limits audience engagement and interaction.

While the kinds of display you use vary based on the industry you belong to, there are a few things that hold for all—you should opt for a display that conveys the vision of your brand, incorporates a consistent design and color scheme, and is durable and sturdy.

Create buzz

The art of attention is the key to planning a trade show for a high turnover rate. As such, as a business owner, you must find a resourceful way to reach out to potential customers or your business’ contacts. One of the best ways to do that is through a corporate video that outlines the importance of your tradeshow and what it offers.

Not only is a trade show video a much more cost-effective way to deliver your message compared to a face-to-face meeting, but it’s also an increasingly effective marketing tool. It can easily highlight your services and the benefits of a new product in an impactful way to the audience. In addition to that, it’s a useful way to exercise versatility while communicating the ‘feel’ of the company.

If you’re looking for an expert to help you ace your trade show through a video that stands out, get in touch with one of the leading professional video production companies in Los Angeles.

336 Productions is a production company based in Riverside that has helped countless clients, companies, and business owners create top-quality corporate videos to take their marketing strategies to the next level.  

Benefit from our wide range of services today! Give us a call at (888) 440-5830.

3 New Year Video Ideas For Your Business

Here are three New Year video ideas you can try out for your business.

Year-End Recap

A fun and informative recap video is a great way to highlight not just your company’s achievements, milestones, and so much more. It offers you the chance to top off the holiday season with a bang. Showing your audience all the positives with as much honesty as possible goes a long way in making your clientele feel happy about doing business with you.

If you aren’t exactly sure what all you should show in your year-end recap video, here are some ideas to get you started.

  • If your company introduced new products or services this year, why not remind your audience about the latest you’re offering? Try your best to avoid making the whole thing seem like a sales pitch, though. Subtlety is key.
  • What milestones did your company reach in the year? What makes them important enough to show them to your audience?
  • Did any of your team members achieve awards? How can you depict their achievements interestingly?
  • How did your company take the initiative to help communities?  

Ultimately, you know your company best. Every company has a unique identity with individuals that shape it. Tap into that, and see what’s worth celebrating. Keep the mood fun, light, and festive, and make sure to tease what’s to come in the new year.

Behind-the-Scenes

A behind-the-scenes video showcasing your company’s progress allows your audience to view the people behind the products and services they know and love. They get to see how your company designs, develops, and produces  

Consider a montage of short clips showing how your office space evolved over time. You could pick a theme for the year and focus on how it changed throughout the year.

New Year Greeting

You could, of course, go the traditional route and simply greet your audience a happy New Year.

The thing about greetings, though, is that people hate long ones. Our professional opinion is to keep your video short, sweet, and to the point. You only need to share a short message, not overstay your welcome. The purpose of this video is simply to show your audience that they matter and you’re thinking of them.

If you’re considering creating a fun, creative and professional-looking New Year video for your company, look no further. We are an award-winning full-service corporate video production company based in Orange County. We provide local video services for Los Angeles, Riverside, Orange County, and San Diego.

Get in touch with us today or call (888) 440-5830.

4 Ways To Create Company Culture Videos To Delight Audiences

A positive company culture allows businesses to both focus on long-term goals and foster the kind of environment or culture where they can be realized.

For companies that are looking to attract new team members, a company culture video is one of the best ways to do so.

Potential employees need to see that your company is worth the risks that come with switching jobs. Does your company have a relaxed environment for employees to work in? Is it innovative? Does it take risks? Are their opportunities for growth? You can answer a whole lot of these questions and more with a company culture video.

Openness Is The Key

Break out a pen and notebook and write down the following questions:

  • What does my company stand for?
  • What are my team’s values?
  • What are the traits I’m looking for in new team members?
  • What direction do I want my company to take in the foreseeable future?

Once you’ve answered these questions, find ways to depict them visually. Show your company as it is. If your team works best comfortably sitting on beanbags, show that.

If your team members like to sip coffee and go about their days at their desks, be honest about that as well.   

One Story at a Time Works; Too Many Don’t Work

When making your company culture video, it’s crucial that you pick an angle. An unfocused video is a surefire way to lose your audience’s interest. Telling too many stories at a time can get incredibly distracting. After all, narratives are best absorbed when presented one at a time.

You could tell it through the eyes of the CEO or an intern. Maybe a customer. The point is to keep it simple and not have too much going on.

The takeaway? Transition between different stories if you’re showing more than one. Don’t splice them together like a collage.

Highlight a Product or Service

Visually depicting a product or service that your company offers is a fantastic way to bring focus to your company culture video. Centering a product also has the potential to bring about tangible benefits to your bottom line.

Make sure the video highlights the product’s/service’s unique features. Be informative and creative when demonstrating how it solves issues that people commonly experience. Keep your audience in mind and adjust your tone accordingly.

Use Music To Your Advantage

Go ahead, try imagining a good movie, ad, or trailer without music. The chances are, you can’t. If your goal is to get the most out of your production, you can’t not have music accompanying the video. Music keeps audiences engaged by stirring emotion. And emotion is the catalyst you need to sell your company.

If you’re considering creating a professional-looking company culture video that highlights the best your company has to offer, look no further. We are an award-winning full-service corporate video production company based in Orange County. We provide local video services for Los Angeles, Riverside, Orange County, and San Diego.

Get in touch with us today or call (888) 440-5830.

How To Use Video To Close More Deals

If you’re reading this, chances are you haven’t successfully tapped into the sales-generating potential of video content. No matter the industry, video content is essential to marketing your brand and its products and services.

If you’re skeptical of the power of video, know that 54 percent of prospects want marketers to use video content. Still not convinced? Videos in outreach efforts can increase click rate by 140 percent.

Here’s how you can use videos to boost your sales.

Personalize Videos

Personalizing your videos by using a smartphone, tablet, or webcam to record thank you notes to your prospects. If you don’t have an overwhelming number of prospects, make sure your sales team records a video for each prospect. Adding your prospect’s name has the potential to increase views by 3 times.

Make a YouTube Channel

YouTube has a staggering 2 billion logged-in monthly viewers. Ignoring such a powerful platform for your marketing strategies is criminal. Uploading your videos to YouTube makes it extremely easy to share them on other platforms and websites. Both embedding and linking make for intuitive use. Once your videos are up on YouTube, you won’t need to make them again.

Tap into Social Media

The past decade has seen social media become an Internet tour de force. Its marketing potential has skyrocketed because it keeps brands fresh and present in the minds of users. Make sure to tailor your content for Facebook, Twitter, Instagram, and YouTube according to their audiences and restrictions. And post EVERY DAY!

Your Website Needs Videos Too

With content bombarded at people from every angle, they crave information that’s both entertaining and to the point. No one wants to be hit with long chunky paragraphs when they visit a website.

Make the traffic to your website count by including video messages that are colorful, appealing, and simple to digest. Keep the videos short and sweet. Use soft music that complements your message. Short and informative messages should lead to more clicks on your services pages and more calls.

If you’re considering creating great video content to boost your sales, you’ve come to the right place.  We are an award-winning full-service corporate video production company based in Orange County. We provide pre-production, production, and post-production services for Los Angeles, Riverside, Orange County, and San Diego.

Get in touch with us today or call (888) 440-5830.

Video Testimonials—Have You Heard How Important They Are?

If you want your video content to grab people’s attention and increase visibility for your brand, you’ll have to think outside the box and employ new tactics.

One of the best ways to create video content that stands out is by using video testimonials. Here are some ways they’ll fit right into your brand strategy and storyline while increasing audience engagement and conversions.

1. Easy Way to Build Trust

All buyer-seller relationships are built on the foundation of trust. If a brand seems oddly suspicious or dishonest, it’s very likely that nobody will feel comfortable moving forward with a purchase.

The sooner you’re able to establish strong credibility, the better. Video testimonials do just that without boring audiences.

Pick confident and assertive leads for your testimonials, so your audience feels comfortable developing a strong sense of trust. Keep the testimonial short and to-the-point to prevent viewers from tuning out.

2. Appeal to Emotions

Video testimonials also give your audience a chance to build an emotional connection with your content. While a fast-paced video showcasing your product/service is a good way to create a brand video, it will fail to impact people in the same way a series of testimonials will.

Remember that your audience is human and ultimately craves interactive content. Testimonials are instantly ‘likable’ because they build a virtual human connection with the intended audience. This translates into a greater urge to act on the impulse to buy.

3. The Right Amount of Information

Video testimonials allow you to communicate just the right amount of information without making things complicated or dull.

While most video content can overwhelm viewers with information overload causing them to tune out, a short and lively testimonial will keep your audience actively engaged. You’ll be able to share important features and details without worrying about losing your audience.

4. Greater Exposure

Online visibility is one of the biggest boosts a brand could get. With visually-absorbable content taking over the world of social media, it’s essential that your brand recognizes this need and caters to it.

The more visual your branding strategy is, the better the results.

Video testimonials are the perfect way of creating visually dynamic content that strikes a chord with your audience. They’ll feel a greater impulse to share your content, resulting in greater exposure for your brand. While video content of your product or service could be effective, it lacks human interactivity, which reduces its ability to connect with the intended audience visually.

Kick start your marketing campaign by getting in touch with a professional video production company that understands the latest video and branding trends in LA. We specialize in creating engaging content that will transform your brand reach, growth and sales.

Short and Simple: Our Favorite One Minute Videos

One-minute videos are becoming so popular because they’re easy to create, while being highly effective at the same time. This is because your audience doesn’t need to sit through a ten-minute video when they can have it all whittled down into bite-sized content.

At 336 Productions, we are fans of the “Tasty-like videos” and have rounded up a list of our favorite one-minute videos to share with you.

Here’s some content that left us amazed:

“When You Say You’re A Swimmer”

When You Say You’re a Swimmer is a video that needs to be understood, not just watched. Directed by Chris Shimojima, the video focuses on all the things a swimmer is afraid of.

It focuses on the way society looks at athletes, labeling them and confining them to that label. But swimmers aren’t athletes, they’re humans. They have flaws and faults, but push them aside to overcome their worst fears every day.

The video ends with, “Man was made to fear the deep. But you, you’re here to find it.”

“LATE”

This short film will tug at your heartstrings, so make sure to keep a box of Kleenex nearby! It’s a minute long, but carries an immense emotional burden as the world of the two characters crashes—it can’t be described in words.

We barely spend any time getting to know the two characters, but the ending leaves us devastated.  

“Memories of the Master Brewer”

This short video is one of our favorites because it dives deep into the depth of a product’s history. It’s shown through the perspective of a beer brewer and his love and passion for beer.

Beer should be rich, powerful, robust, bitter, and intense. And we couldn’t agree more!

“Buttons”

Buttons is a beautiful short film that tells us the story of how buttons are created. It focuses on how you need simple tools but powerful designs to grab the attention of customers. You have to use the right colors and composition to create buttons that will attract consumers.

This short film is just like that. It’s simple, but powerful in its own way.

The Conclusion

These are just a few of the many videos that have left a powerful impression on our team. If you’re looking for video content creators that can create video content just like this, you’ve come to the right place!

We can help you take your marketing game to the next level. Get in touch with our video production company, which is based in Los Angeles, CA and leave it all to us!

Boosting Sales with Video Marketing: How Can It Be Done?

But if your business has been struggling with sales and your conversion rate is the lowest it’s ever been, you’re obviously wondering how you can use video marketing to change that.

So what are some ways you can boost sales and attract traffic to your website?

Here are a couple of strategies you can use:

Create a Landing Page Video

Your website’s landing page is really important, because it’s the first page visitors see when they visit your website.

Statistics show that businesses have only eight seconds to make an impression with a landing page.

If your landing page doesn’t load properly or isn’t impressive, it can decrease your conversion rate by seven percent.

Make sure your landing page video is short, simple, and to-the-point. Focus on your business and its services. Talk about how you can help customers with their problems and how your services can make a difference in their lives.

Use Employee Interviews

You can create a one-minute segment of what your employees think of working at your company.

Is your company friendly and safe for women? How is it making a difference in your employees’ lives? Is the overall work environment good and how long have your employees been working for your organization?

Answer all of these questions with a video and make sure to post it on your website and social media pages. If you haven’t already, it’s also a good idea to create a YouTube page for your business.

YouTube has more than 1.9 billion users, and is perfect for expanding your business digitally. You can reach out to thousands of potential customers with interactive video content.

In addition, the video sharing platform allows you to translate your videos to more than 80 different languages. This allows you to connect with potential customers outside of the country as well.

These are just a couple of ways you can expand your business and utilize video marketing to boost sales.

If you’re looking for video content creators that can create exceptional quality video content you’ve come to the right place!

We can help you take your marketing game to the next level. Get in touch with our video production company, which is based in Los Angeles, CA and leave it all to us!

MARKETING THROUGH VIDEOS WHAT YOU SHOULD KNOW

It’s expected that by 2022, videos will make up more than 82% of consumer internet traffic.

The best things about videos is that you can view them online.

Once they’ve been uploaded to a video streaming website, anyone can access them.

According to World Advertising Research Center (WARC), almost three quarters (72.6 percent) of internet users will access the web solely via their smart phones by 2025, equivalent to nearly 3.7 billion people.

Video marketing can help you reach out to a wider audience.

The best way to target millennials is through video.

Statistics show that adding a video to your homepage can increase conversion rates by 8o%.

83% of businesses claim that video marketing has helped them improve their ROI.

If your target audience likes your content, they’ll share it in their social circle, leading the traffic straight to your website.

Surveys show that 57% of consumers admitted that watching videos helped them gain confidence to invest in brands.

We can successfully conclude that video campaigns and marketing is a match made in heaven.

NEED TO CREATE LUCRATIVE VIDEO CAMPAIGNS?

CONTACT US TODAY!

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Drive Engagement with These Video Interaction Tools

Online video consumption has changed the way businesses run in the 21st century. Statistics show that the number of digital video viewers in the US alone is expected to exceed 236 million by 2020. This is why it’s essential that you focus on interaction tools that help make your newest videos the biggest hits online.

Here are some of the most effective interaction tools.

Updated End Screens

Just as important the closing scene of any movie is, end screens that appear after a video are equally impactful. Several platforms allow you to customize the end screens to help make a lasting impact with your video. This enables businesses to drive even more traffic towards the video marketing content that they’re producing. Marketers at 336 Productions know exactly how crucial calls to actions are and end screens are the perfect opportunity to utilize that. You can effectively use this time and space to include buttons that direct users towards your service pages.

Mobile-Friendly Cards

With this interaction tool, you can allow your viewers to exercise their own agency and make their experience worthwhile. They can maximize the utility of dedicating a few minutes of their day to watching your video by clicking on destination links they wish to access. Some platforms allow you to elevate the quality of your video by introducing mobile-friendly cards that can be embedded within the video. This will ensure that viewers can view websites, merch pages, crowdfunding campaigns and more without distracting themselves.

Email Capture Forms

You might be wondering what good a video is without any leads to email forms. You might want to include these email forms at the beginning, in the middle or the end of the video. Depending on your marketing ideology and business goals, we can customize the times at which these email forms are embedded. You can also include a message in these forms to invite online crowds towards your content. These interaction tools can also be customized to sync emails collected with Mailchimp, Constant Contact or other platforms.

We are a video production and services company based in Orange County. We offer customized services to businesses that want to up their game in the digital arena.

Top Tips for Nailing Your Facebook Video Marketing Strategy

With more than 2.41 billion members, it’s become one of the largest social media platforms in the world. Brands are now jumping on the Facebook video marketing bandwagon because of the positive results it has yielded.

In the last 5 years, more and more brands are utilizing Facebook to promote their services. If you’re looking for ways to improve your Facebook video campaigns, here’s what you can do:

Immersive Videos Campaigns With Facebook 360

Facebook has its own video editing features. After you’re done shooting and editing your campaigns, you can split the videos into small clips using Facebook 360. You can even edit them accordingly.

New Videos On Your Page Every Month

Facebook allows you to feature different videos on your brand’s page. Don’t use the same videos over and over again. This is one of the biggest mistakes that brands make. Your featured video may be phenomenal, but your audience also wants something new and exciting.

You should offer your followers something new and creative every month.

In addition to that, you can also ask them questions and have an employee answer them every month. This will help you connect with your target audience and it will humanize your brand.

It’ll show that you care about your customers’ opinions and feedback.

Tell a Story

Use your Facebook cover page to tell your brand’s story. Make sure to keep it short. But focus on what makes your brand stand out among the crowd.

What makes it different? What makes it unique? Why should potential customers choose your brand over your competitors?

Make sure to highlight these points in your cover story video. And if that’s not feasible, you can create a separate video and tag it as a highlight video. This way, it’ll become one of the featured videos of your page.

As a leading video production company in Orange County, we know all the tricks of the trade when it comes to creating lucrative video campaigns.

So, what are you waiting for?

You can also go through our video gallery to get an idea of what we have to offer. And if you have any questions or queries, don’t shy away from reaching out to us!