The Future of Advertising: The Increasing Role of Video Content for Marketing Success

Here’s all you need to know:

Video Marketing is an Effective Tool

Video campaigns are an effective and powerful strategy to grab the attention of your audience.

A survey conducted by Google showed that 6 out of 10 people admitted that they preferred video content to television.

Another survey conducted and published by Eye view Digital showed that linking video to your social media accounts and website improves conversion rates by up to 80 percent!

By embedding videos on your social media pages or sharing it with potential customers through other mediums, you can establish your brand’s identity in the digital world.

Video Marketing Creates Your Brand’s Personality

Think about brands like Dollar Shave Club and McDonald’s. When you think of these brands, you’ll immediately remember the themes they use in their videos.

Dollar Shave Club targets young men who struggle with finding affordable shaving kits that have high-quality razors. McDonald’s focuses on families and spending time with your loved ones.

In a nutshell, we can say Dollar Shave Club is for Millennials and McDonald’s is for families.

Every brand has a unique trait, and while traditional forms of marketing establish a brand’s personality, it’s not as fast and effective as video campaigns are.

Connect with a Broader Audience

Traditional forms of marketing were location-based and limited to certain locations. For example, you could advertise your products in a city with a lot of billboards and shops, but the same couldn’t be said for another city.

But with video content, you can reach a wider audience. Your content isn’t limited to a specific location or demographic. You can reach the entire world by sharing your videos on streaming websites.

For example, you can upload your video content on YouTube and link it to your website and social media pages. When your followers view the video, they have the option to share it with their group of friends and family. It’s truly revolutionary.

336 Productions is known for providing its clients with exceptional-quality video production services in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about our production company!

Video Marketing Stats and Facts Every Brand Should Know

We no longer live in a world that solely relies on TV commercials, billboards, and live marketing strategies. But what makes video marketing so powerful? What makes it a great tool for brands to establish their name in the digital marketplace?

We answer all of these questions below.

Videos Help Build Trust

Let’s say you’re a new company that advertises its brand on social media. You write a LinkedIn or Facebook post to connect with others.

Your post garners attention from a few potential customers and business partners. But they’re not willing to trust you.

Another survey conducted and published by Eyeview Digital shows that that linking videos to social media pages can help brands improve their conversion rate by 80 percent.

Consumers trust video content more because they’re able to see what the product looks like. They know what type of services they can expect from the brands they want to invest in.

Furthermore, 6 out of 10 people admitted they preferred video content to TV.

Videos Are Easily Accessible

According to Pew Research Centre, 77% of Americans now own a smartphone. This means that more and more individuals use their smartphones and mobile devices to shop online.

On an average, more than 500 hours of YouTube videos are watched every day. Video streaming platforms are easily accessible through mobile devices, making video content easily available.

Consumers can watch and listen to content on their phones, laptops, and tablets, instead of relying on television or the radio.

Word-of-Mouth-Recommendations are Powerful

Research shows that 92 percent of people share video content with their friends and family every day.

They rely on video content to connect with loved ones. If your audience likes the content you’ve produced, they are more likely to share it with in their social circle. This allows you to reach out to a broader audience.

336 Productions is known for providing its clients with exceptional-quality video production services in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about our production company!

Social Media Video Strategies for 2019

What type of social media strategies should you implement in your next video campaign? Here are a couple of ideas:

Customer Reviews

Since word-of-mouth is a powerful marketing tool, creating a video with customer reviews will humanize your brand. When your followers will see how your products and services have changed the lives of your customers, they will become curious about what you have to offer.

This will in turn improve conversion rates and potential customers will also share your content with their followers.

Live Videos

Live videos are also a great way to connect with your followers. This type of interaction is perfect for artists. But brands can also utilize the Live Video feature offered by social media platforms. You can have an employee answer questions that customers have about your brand.

Both Facebook and Instagram offer the live video feature. While there’s no limit on how long the live is offered, it’s a great way to interact with your customers one-on-one for an hour or two, answering their questions and getting to know what they expect from your brand.

Reddit’s AMA

Reddit’s Ask Me Anything is becoming popular with brands, artists, and entrepreneurs. It’s the perfect way to directly ask your target audience what they expect from your brand.

Based on the questions, you can create a video answering the questions and then post it on the platform. This will humanize your brand and will give you insight into the thought process of your target audience. It will help you understand how they think and what their needs are.

In Conclusion

These are a few social media strategies you can use to establish a presence for your brand in the digital world.

If you’re still struggling with creating a stellar video marketing campaign for your brand, you’ve come to the right place!

336 Productions is known for providing its clients with exceptional-quality video production services in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about our production company and the services we have to offer!

Choosing the Best Visual Style for Your Video

There are various video styles that can be used to create powerful campaigns. With video content becoming one of the best ways to improve conversion rates and boost sales, brands are now coming up with different video strategies to grab their target audience’s attention.

If you’re looking for ways to add life to your video marketing strategies, here are some of the best visual styles you can use for your videos:

Vlogs

Yes, that’s right. Vlogs may seem like they’re very casual but they’re also very effective.

Vlogs don’t take a lot of time to produce. They’re also affordable and highly-engaging.

Gary Vaynerchuk, an American entrepreneur and wine critic, uses vlogs to engage and converse with his target audience. In his vlogs, he talks about what he does at work every day and also offers some tips and advice to aspiring entrepreneurs.

If vlogging isn’t your thing, you can ask an employee to create short vlogs for your company’s Facebook and YouTube page. When your followers see that there’s a personality behind your company, they’ll want to connect with your brand.

Remember that humanizing your brand is one of the best ways to connect with your target audience. It gives your brand a voice and personality. Consumers feel that their feedback and opinions are being taken into account and it helps build trust.

Explainer Videos

Videos that focus on your brand and its products will help educate your audience about why they should choose your services instead of your competitors’.

Explainer videos are short, fun, and engaging. You can use 3D motion graphics and animation to engage your audience.

Company Culture Videos

Company culture plays an important role in building your organization. Pixar and Disney are all about their company’s culture.

Company culture videos are essential because they educate candidates and customers about your company’s environment.

Remember that you’re not just creating video content for customers, you’re also creating videos to attract potential candidates.

Culture videos can include employee interviews, events, milestones, brief company history etc. This will show candidates what they should expect when they apply to your company.

You can watch BambooHR’s company culture video to get an idea of what we’re talking about.

These are the two visual styles that are revolutionizing the world of video marketing.

We have been providing high-quality video production services to our clients in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about what we have to offer!

Why You Should Add Videos to Your Company’s Portfolio

It had been speculated by sources that the global internet consumption will hike in 2019. Viewership of video content in US regions was already at a staggering 85% in 2018, and the digital trends this year don’t show a much different picture.

These statistics show that video penetration in the present digital landscape knows no end. The only way for businesses to march forward is to emphasize on video marketing and have a video presence online.

Here’s why video is the linchpin of success in 2019.     

1. Boosts Conversions and Sales

If you’re in business to make money—which most enterprises are—you need to think big. Video marketing is the fastest and most effective way of securing an audience. Not only does this increase online traffic on your website but will also boost your conversion rates.

Research shows that 54% of online users prefer engaging with video content posted by any brand or business. Following the simple rule of market demand and supply, businesses must skew their approach towards generous video content that’s compelling and interesting. If a hoard of online users have purchased a product after watching an explainer-video, the answer is pretty clear.

2. Shows Great ROI

According to statistics retrieved in 2019, 88% video marketers have reported considerable improvement in the ROI after investing in video marketing. This is a sweeping majority which attests to the profitability of emphasizing on video content. This has led to higher sales, better brand recognition across markets and a stronger consumer base.

3. Video Builds Trust

Whenever you’re marketing a product to a customer, put yourself in his/her shoes, and view your brand as a foreign entity which is new in the market. What will most likely be your apprehensions about this xyz brand? I don’t know if it’s reliable, what if it’s a scam, let’s check customer reviews, etc.

A new brand will not automatically be trusted by the user. Trust is a relationship which builds over time. For that, you need a human face in a video so that the users are better able to connect with you. No one can rely fully on a product which is just a picture on the screen; you need to make it seem more natural to come off as trustworthy.

All in all, video marketing has a great impact on your sales, brand name and customer base. It gives your company a presence in the digital arena that’s also life-like.

We offer video production services in Orange County. If you need our editing and video-making experts to help build a strong base for your business, we’re here. 

5 Reasons Why Putting Video On Facebook Is A Very Good Idea!

Nothing says power like the ability to make people stop what they’re doing and give you their undivided attention. Stopping them in their tracks and making your words the center of their universe in that one moment.

Think about it. Provocative advertising, breaking news, unsettling fashion trends, controversy and scandal – all possess the power to trigger strong, instant reactions from the masses, with one stirring image.

It’s true what they say: a picture speaks a thousand words. And by that token, a moving picture should speak a million!

You Can Have Your Cake And Eat It Too With 336 Productions!

Would you rather be told, “You can’t always get what you want?” or “You can have your cake and eat it 336 Productionstoo”? I bet the latter. Of course the latter! Because it means not only do you get the good stuff but you get to enjoy it! That’s what we’re all about at 336 Productions – giving our clients the best video production services AND creating videos that are enjoyable to watch. Your videos shouldn’t just look good, they should do more – they should be entertain, inform and sell.

Video – Can Be Used For A Lot More Than Just Marketing

Yes, it’s true. While video has tried and tested results when it comes to online marketing, have you ever thought about how it can be used to help your burgeoning sales teams? Video can help, A LOT.

Absolutely perfect for top and mid funnel content, video, if used correctly, can attract more customers at a faster rate!