Post-Production: Why It Matters From the Get-Go!

As one of the most important stages of video production, post-production involves experienced and expert editors, sound engineers, colorists, and artists collectively scrutinizing the project for potential errors, defects, glitches, skippages, and uneven cuts.

Executed by a professional video production company, this process adds the final touches to the video, thereby making it ready for the world to witness.

What Does Post-Production Include?

Depending on the budget, arena, and size of the project, the post-production stage can either be relatively quick or a lengthy and extensive process.

Here’s a breakdown of the essential stages that are undertaken by reputable video production companies following video completion:

  • HD Editing
  • Color Grading
  • Visual Effects
  • Audio Mixing
  • Music Licensing
  • Motion Graphics
  • 2D/3D Animation
  • Keying
  • Video Compression
  • Digital Delivery
  • DVD Authoring (Blu-Ray and Standard)

Why Does It Matter?

1. Avoiding Mistakes That Could Impact the Project

One of the biggest reasons post-production is a central part of video production is its ability to weed out critical mistakes that could impact the project in its entirety. In the past, slight typos have caused irreparable damage to brands.

From H&M’s “genious” blooper to The Pasta Bible’s racist blunder, brands have lost heaps of $$$ and prestige over slip-ups that could’ve been avoided through meticulous post-production reviewing and editing.

In some cases, editing oversights have gone beyond typos, turning away customers and resulting in long-term losses. To avoid disastrous faux pas, it’s best to hire professionals who can ensure promotional videos run seamlessly.

2. Making Changes for Refinement

Color grading and editing can go a long way in taking a project from great to fantastic. By balancing every shot, post-production teams help refine audiovisual components to ensure that audiences gravitate toward the content.

Professional tweaking through timely cuts, mixing, text editing, and motion graphics can create a big difference that ultimately takes video quality up several notches.

3. Identifying Areas for Improvement

By identifying areas of improvement, post-production processes ensure that each component is taken care of in the current project.

Identifying lapses also helps improve the pre-production and production stages of future projects by minimizing avoidable mistakes. This well-regulated system ensures that video production runs smoothly and efficiently.

4. Leaving Room for Re-Filming

By leaving room for mitigation and potential re-filming, post-production processes mitigate blunders. This includes faults in the script.

By analyzing the video, post-production experts identify scenes that may require re-filming. For instance, the infamous Pepsi ad featuring Kendall Jenner could easily have taken a different (read: non-racist) direction had it undergone expert post-production.

While many brands tend to think they can take care of post-production themselves, this delicate and exhaustive process is best left to experts.

As one of the leading video production companies in Los Angeles, we provide a wide range of corporate and brand video production services, including comprehensive pre-production, production, and post-production processes.

We’ll ensure your project is captured seamlessly from conception to completion. Want to make the most of our services? Call us at 888-440-5830 or book a free appointment for expert guidance.

At 336 Productions, we’re always happy to help!

Background Music For Videos—How To Pick The Perfect Track

Perfectly understandable! Happens to the best of us.

Selecting the perfect music track for a video can get overwhelming because of the power music holds. So without further ado, here are three of our top tips.

Decide What Role The Track Will Play In The Video

Sometimes, the purpose of music in a video is to give it perceptual life. Other times, music unleashes energy, creates a positive vibe, or sets a particular mood; for example, slow jazz music can induce a light, romantic mood.

When selecting your track, ask yourself, “what role do I want music to play in this video?”

Here are some pointers:

Explainer Or Demo Video: Light, subtle music to engage the audience.

Live Action Or Clear Story: Use music according to the scenes and plot.

Promo Video: Use fun tracks to add drama and elevate the emotions.

Understand What Genres Make The Best Background Music

As it happens, sometimes, even when you’ve decided what role your track is going to play in the video, the amount of music available can make choosing one very stressful; it seems like there’s no way of narrowing down your options!

In these cases, it’s best to go by the emotion you’re aiming to evoke. Here’s a guide.

Cinematic: Grand, haunting, big, luxurious. (Think Nike!)

Corporate: Inviting and engaging! (Think Marketo!)

Hip Hop: Fast, confident, edgy! (Think Coke!)

If you’re still not sure what genre will make the cut, let a professional video creating agency like us make your videos!

Use Reference Music

This tip is for times when you already have a particular song in mind for the video. In these cases, you can use the track as a guide, or a reference to find another, more suitable mix.

Look it up on YouTube and browse through the suggestions that come up to look up tracks that sound similar.

If you’re thinking of using video to promote your business, we can help! We are a full-service Los-Angeles-based video marketing company that deals with all kinds of corporate and brand video projects. Take a look at all the incredible services we offer, and if you have any questions, we’d love to answer them! Reach us here!

Creating Effective Facebook Video Ads— Things To Keep In Mind

While its CEO may be defending his brainchild in front of the U.S. Senate right now, and its public persona may not be looking too good; make no mistake, Facebook is still the king of the social media hierarchy.

With a staggering 2.23 billion monthly active users, Facebook still reigns supreme and continues to grow each day. Of the hundreds of features it offers, the one that has recently come into the limelight is Facebook’s advertising platform. It has progressed to become a powerful advertising tool for digital marketers everywhere.

Can You Change The Scope Of Your Video?

Sometimes things don’t go as planned.

Planned to go to lunch with a friend? The restaurant is closed.

Have to give a speech at the corporate event? You get a flu.

Want a television commercial? The budget is triple what you can spend.

These are just some examples of something unexpected happening and having to be flexible.

2013 So Far

I don’t know who said 13 was an unlucky number. For 336, it’s been lucky. We kicked it off by winning our first government job. It’s top secret right now, so while we can’t give details, we can tell you that it’s been such a fun and exciting experience. We’re currently in pre-production on it, and will go into production later this summer.

We also produced RxPrep’s educational video series. RxPrep creates online and live prep courses for the NAPLEX® Board Review and CPJE Review, and delivers them to the top pharmacy schools, leading pharmacy chains, and students all over the country. There were over 20 videos in the project. We filmed the videos in December, and delivered them in late January.

Another noteworthy project we completed was for Aimco, one of the largest apartment home builders and managers. We produced an orientation video for them that they show new residents when they move into an Aimco community. The video breaks down all of the communities rules and regulations. We created 9 versions of the orientation video to reflect the differences in the rules and regulations of their communities across the country.

The featured picture is from a web and marketing video we just wrapped production on last week. The project is for a new app that will be launching soon. We’re currently in post-production, and are very excited to share the finished product with you when it’s done.

So far, we’ve completed 20+ project this year – some of which were solely motion-graphics, some live-action, and some, a blend of both. The projects we’ve worked on this year have included brand videos, explainers, trade show videos, sales and marketing videos, orientation videos, educational videos, and tutorial videos. We’ve worked with past clients and lots of new ones.

So keep it up 2013 – you might end up being our favorite so far.