4 Ways To Create Company Culture Videos To Delight Audiences

A positive company culture allows businesses to both focus on long-term goals and foster the kind of environment or culture where they can be realized.

For companies that are looking to attract new team members, a company culture video is one of the best ways to do so.

Potential employees need to see that your company is worth the risks that come with switching jobs. Does your company have a relaxed environment for employees to work in? Is it innovative? Does it take risks? Are their opportunities for growth? You can answer a whole lot of these questions and more with a company culture video.

Openness Is The Key

Break out a pen and notebook and write down the following questions:

  • What does my company stand for?
  • What are my team’s values?
  • What are the traits I’m looking for in new team members?
  • What direction do I want my company to take in the foreseeable future?

Once you’ve answered these questions, find ways to depict them visually. Show your company as it is. If your team works best comfortably sitting on beanbags, show that.

If your team members like to sip coffee and go about their days at their desks, be honest about that as well.   

One Story at a Time Works; Too Many Don’t Work

When making your company culture video, it’s crucial that you pick an angle. An unfocused video is a surefire way to lose your audience’s interest. Telling too many stories at a time can get incredibly distracting. After all, narratives are best absorbed when presented one at a time.

You could tell it through the eyes of the CEO or an intern. Maybe a customer. The point is to keep it simple and not have too much going on.

The takeaway? Transition between different stories if you’re showing more than one. Don’t splice them together like a collage.

Highlight a Product or Service

Visually depicting a product or service that your company offers is a fantastic way to bring focus to your company culture video. Centering a product also has the potential to bring about tangible benefits to your bottom line.

Make sure the video highlights the product’s/service’s unique features. Be informative and creative when demonstrating how it solves issues that people commonly experience. Keep your audience in mind and adjust your tone accordingly.

Use Music To Your Advantage

Go ahead, try imagining a good movie, ad, or trailer without music. The chances are, you can’t. If your goal is to get the most out of your production, you can’t not have music accompanying the video. Music keeps audiences engaged by stirring emotion. And emotion is the catalyst you need to sell your company.

If you’re considering creating a professional-looking company culture video that highlights the best your company has to offer, look no further. We are an award-winning full-service corporate video production company based in Orange County. We provide local video services for Los Angeles, Riverside, Orange County, and San Diego.

Get in touch with us today or call (888) 440-5830.

Short and Simple: Our Favorite One Minute Videos

One-minute videos are becoming so popular because they’re easy to create, while being highly effective at the same time. This is because your audience doesn’t need to sit through a ten-minute video when they can have it all whittled down into bite-sized content.

At 336 Productions, we are fans of the “Tasty-like videos” and have rounded up a list of our favorite one-minute videos to share with you.

Here’s some content that left us amazed:

“When You Say You’re A Swimmer”

When You Say You’re a Swimmer is a video that needs to be understood, not just watched. Directed by Chris Shimojima, the video focuses on all the things a swimmer is afraid of.

It focuses on the way society looks at athletes, labeling them and confining them to that label. But swimmers aren’t athletes, they’re humans. They have flaws and faults, but push them aside to overcome their worst fears every day.

The video ends with, “Man was made to fear the deep. But you, you’re here to find it.”

“LATE”

This short film will tug at your heartstrings, so make sure to keep a box of Kleenex nearby! It’s a minute long, but carries an immense emotional burden as the world of the two characters crashes—it can’t be described in words.

We barely spend any time getting to know the two characters, but the ending leaves us devastated.  

“Memories of the Master Brewer”

This short video is one of our favorites because it dives deep into the depth of a product’s history. It’s shown through the perspective of a beer brewer and his love and passion for beer.

Beer should be rich, powerful, robust, bitter, and intense. And we couldn’t agree more!

“Buttons”

Buttons is a beautiful short film that tells us the story of how buttons are created. It focuses on how you need simple tools but powerful designs to grab the attention of customers. You have to use the right colors and composition to create buttons that will attract consumers.

This short film is just like that. It’s simple, but powerful in its own way.

The Conclusion

These are just a few of the many videos that have left a powerful impression on our team. If you’re looking for video content creators that can create video content just like this, you’ve come to the right place!

We can help you take your marketing game to the next level. Get in touch with our video production company, which is based in Los Angeles, CA and leave it all to us!

Why You Should Add Videos to Your Company’s Portfolio

It had been speculated by sources that the global internet consumption will hike in 2019. Viewership of video content in US regions was already at a staggering 85% in 2018, and the digital trends this year don’t show a much different picture.

These statistics show that video penetration in the present digital landscape knows no end. The only way for businesses to march forward is to emphasize on video marketing and have a video presence online.

Here’s why video is the linchpin of success in 2019.     

1. Boosts Conversions and Sales

If you’re in business to make money—which most enterprises are—you need to think big. Video marketing is the fastest and most effective way of securing an audience. Not only does this increase online traffic on your website but will also boost your conversion rates.

Research shows that 54% of online users prefer engaging with video content posted by any brand or business. Following the simple rule of market demand and supply, businesses must skew their approach towards generous video content that’s compelling and interesting. If a hoard of online users have purchased a product after watching an explainer-video, the answer is pretty clear.

2. Shows Great ROI

According to statistics retrieved in 2019, 88% video marketers have reported considerable improvement in the ROI after investing in video marketing. This is a sweeping majority which attests to the profitability of emphasizing on video content. This has led to higher sales, better brand recognition across markets and a stronger consumer base.

3. Video Builds Trust

Whenever you’re marketing a product to a customer, put yourself in his/her shoes, and view your brand as a foreign entity which is new in the market. What will most likely be your apprehensions about this xyz brand? I don’t know if it’s reliable, what if it’s a scam, let’s check customer reviews, etc.

A new brand will not automatically be trusted by the user. Trust is a relationship which builds over time. For that, you need a human face in a video so that the users are better able to connect with you. No one can rely fully on a product which is just a picture on the screen; you need to make it seem more natural to come off as trustworthy.

All in all, video marketing has a great impact on your sales, brand name and customer base. It gives your company a presence in the digital arena that’s also life-like.

We offer video production services in Orange County. If you need our editing and video-making experts to help build a strong base for your business, we’re here.