Most brands have a misconception about what explainers should be like. Most of them believe that they should be a detailed (AKA long) introduction to their brand.
While to some extent, details are good, too many details will put your viewers off.
An explainer video is the first thing your customers will see when they first visit your business’s homepage. Therefore, the content you produce will be an important factor is helping potential clients decide if they should proceed exploring your website or hiring your services.
With that in mind, creating a stellar explainer video isn’t that difficult. All you need to do is take these tips into consideration:
It’s All About the Script
Have you ever watched a video with great cinematic elements but a horrible story? You probably tuned out. The truth is, some brands focus more on the visuals then the story, but story matters just as much (if not more) than great cinematography.
Speak to your audience. Let them know you care. As cliché as it sounds, it’s imperative to connect with your audience and that can only be achieved through a stellar script.
Keep it Short and Simple
Don’t overload the video with…everything. Summarize product descriptions and stick to key points. If you’re listing the features of your products then use bullet points.
This will help keep the video clean and highlight important and popular products. Make sure to keep the video short, not more than a few minutes (60-120 seconds is ideal for an explainer).
Also, if you’re using motion graphics, make sure that you don’t overdo it. Don’t bombard your viewers with unnecessary visual effects. Keep it simple and to the point.
- The key factors to highlight in your video should be:
- The Problem (That customers face)
- The Solution (How you can help)
- How Your Products Work
- A Call to Action
It’s All About Professionalism
Don’t hire just about anyone to create your explainer videos. Hire a professional video production service. A professional video production company has the resources, experience, and the tools to help you create interactive and engaging content.
Furthermore, they can create something that is in line with your vision, mission, and brand.
In addition, professionals will let you draw even more viewers by using cleverly thought keywords and content. And an added bonus, they know how to create content that is smartphone-compatible. This way, you can reach out to individuals around the world.
With so many advantages of explainer videos, your business can benefit greatly. 336 Productions specializes in more than just explainer videos, so book a free consultation with us if you’re looking for a video production company in Orange County.
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