We no longer live in an era where colorful posters dominate the streets. They were placed carefully on the windows of shops and pubs, with clever one-liners and powerful call-to-actions, “CALL US TODAY!”
Next came the era of billboards and commercials, and now we have video billboards and walls.
The world of marketing is changing rapidly. Consumers want more information but don’t want to spend time reading chunks of text or watching long, boring videos.
They want something that connects them with their favorite brands. They’re looking to buy products from brands they can relate to.
This is where video marketing comes in.
Brands are now realizing the importance of connecting with their clients via digital platforms. But how does video marketing impact consumers and boost ROI? Here’s how:
It Boosts Conversion Sales
Surveys show that 55 percent of people watch videos online on an everyday basis. By adding one of your videos on your website’s homepage, or on your social media platforms, you can increase conversion rates by 80 percent.
Further studies show that 19 percent download online videos and 57 percent stream videos online.
A well-executed explainer video can boost ROI by increasing sales. By adding a powerful call-to-action at the end of your explainer videos, you can direct viewers to your website.
Higher Engagement
You’ve probably heard how visual content is the key to engaging viewers. That doesn’t make it any less true.
It goes without saying that if your video content is interesting, it’s more likely to be embedded, shared, and liked.
Better Optimization
How many of your clients read your blog every day? How many are sharing the articles posted on your Facebook page?
Truth is blogging is just one part of marketing. Video marketing has better retention rates. 47 percent of viewers share video content to their social media from external sources.
Furthermore, studies show that educational and how-to videos are becoming popular. Viewers who watch videos online are aged 19–29 years. But video content is becoming popular amongst individuals of all ages.
Stronger Connection
What makes video marketing popular is that it helps brands connect with their consumers. Unlike other forms of marketing, it evokes emotions. Viewers can relate to the video content, making it highly sharable.
It speaks to the audience. It guides them. It compels them to invest in your services.
These are just some of the many reasons to invest in video marketing services.
Our services as a video vendor in Southern California are for businesses in every industry, irrespective of their size! Our main focus is to stand out based on creativity and innovation, producing creative corporate video. Feel free to go through our portfolio or contact us today for any queries that you may have about business videos, and we will be more than happy to be of assistance!
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