With consumer demands constantly changing, it’s no surprise businesses need to do a lot better than use the same done-to-death ideas.
By now, it’s obvious that simply producing videos and putting them on your website isn’t enough to create a loyal consumer following. Your ideas don’t always need to be never-been-done-before but they need to interactive, engaging, and simple.
Surveys show that 57% of adults watch videos online and 76% of young adults download or stream videos daily. Despite this, it’s fair to say that most businesses don’t take full advantage of video marketing.
This is because a lot of small businesses are under the impression that video marketing costs a lot and it’s better to stick to traditional marketing. But that’s simply not true and you don’t need to go beyond your budget to create an interactive video marketing campaign.
When it comes to video marketing, there are various types of videos and each one has a different impact on consumers.
With that in mind, here are different types of videos every brand should be producing:
Vlogs
With more than 154 million blogs on the internet, the last thing anyone needs is another blog post. While blogs and articles are essential, your consumers want something more personal and interactive.
Vlogs don’t take a lot of time to produce, they’re highly-engaging, and they’re the best bang for your buck if you’re on a budget. You can also use them for landing pages and to promote your business on YouTube.
Gary Vaynerchuk, an American entrepreneur and wine critic, uses vlogs to engage and converse with his target audience. In his vlogs, he talks about what he does at work every day and also offers some insights to aspiring entrepreneurs.
Company Culture Videos
The culture behind your brand is what invites employees to sit at the dinner table. But more than that, it plays a huge role in your company’s success.
When Disney bought Pixar, Steve Jobs had one condition: the mass multimedia media and entertainment conglomerate maintains the company culture. This is because Steve Jobs believed that, that’s what made Pixar successful.
Company culture videos are essential because they educate candidates and customers about your company’s environment.
They show candidates what they’re signing up for if they decide to join your organization. It’ll show them what you expect from them and what they can expect from you.
Culture videos can include employee interviews, events, milestones, brief company history, and everything else in between.
Watch BambooHR’s company culture video to get an idea.
Interview or Talking Head Videos
Interview the prodigies/geniuses in your industry that have brought in exceptional ideas to the table. Not only will this give you insight into what your next big plan should be; it’ll help your customers and clients learn more about the industry.
You can also interview your employees and clients to create testimonial videos. They can talk about the perks of working for/with your company.
Surveys show that 74% of individuals identify word-of-mouth recommendations as a key influence in making their purchasing decisions.
Watch LifeLock’s testimonial video to get an idea of what we’re talking about. What makes the video great is that the company focuses on real human lives, situations, and emotions to engage with their target audience.
Another great video is Salesforce’s interview of its technology director, Stephanie Herrera.
Why these videos work is because they focus on creating relatable and emotional content. It’s because they’re able to converse with their target audience by evoking emotions. They’re short, simple, personal, and interactive.
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