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Understanding Why Short-Form Videos Are The Future

By September 28, 2017September 19th, 2023No Comments

Consumption At An All Time High

Today the social media generation consumes more videos than ever & to cater to their limited-attention spans, the market is rapidly moving toward short-form videos.

A Consumer Focused Advertisement Avenue

Brands are moving further away from direct advertising, whose metrics are hard to calculate, and into original video content that increases engagement and brand loyalty.

Low Barrier To Entry

  • With constant technological advancements, creating beautiful videos is now cheaper than ever before.
  • However, creating a truly engaging video requires experience and skill & is better left to the pros.

Videos Today Look Better Than Ever

With better production services available at a reasonable price, quality is expanding quickly.

The result is a huge influx of high-quality video, which can only mean more viewers.

Plentiful Outlets

Niche markets have emerged for everything imaginable, so no matter what your video is about, chances are there are blogs and sites who want to share it.

www.336productions.com

Marlowe Stone

"Marlowe Stone is the Co-Owner and Co-Founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands.She oversees the day-to-day operations of the business, and also writes, produces, and project manages many of 336's projects.In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation.An Orange County native and Mom to two girls, Marlowe is most happy enjoying time with family and friends."