Video marketing reached new heights in 2018, with more and more companies getting on board with this highly effective strategy. In fact, 2019 is likely to show an even bigger rise in video marketing trends as businesses use various techniques to re-brand themselves.
Want your video to stand out from the crowd? Here’s what you need to do!
Create High Quality Video Content
Making videos doesn’t seem to be a difficult job anymore, with the abundance of gadgets easily available for one to capture footage. Phone videos have especially become common due to the ease of access and convenience they provide, making essentially anyone with a good phone camera a video maker.
However, if you want to make a business marketing video or a corporate video, this simply won’t do! Video-making is a specialized task, and you need to create high quality content if you want your video to have the desired impact. This means that you need a professional video-making crew who’d use their expertise and equipment to produce a phenomenal footage for your business.
High quality videos aren’t just shot well, but also contain superior content. Don’t underestimate the importance of a strong script and the right marketing strategy when it comes to video production.
If you want your video to have a steady flow and stick in the viewers’ minds long after they’re done watching, you need to consult professionals every step of the way so that your video content truly stands out.
Utilize Social Media Generously
Over the past decade, social media has become the best platform for businesses to put up their videos. Be it advertisements, product videos, explainer videos, or even travel videos, social media is the perfect forum for businesses to share it with their audience. Not only does it let viewers to watch the video, but also allows them to share it with their own followers, giving businesses a greater outreach.
Mark Zuckerberg wasn’t kidding in 2014 when he said Facebook will mostly center around videos in the future. Fast-forward to today and our newsfeeds are full of videos promoting all sorts of businesses. The recently launched IGTV, too, has given businesses an opportunity to share longer video content on their Instagram profile. If you’re not using social media for optimizing your videos, you’re in trouble!
Make Your Videos Interactive
With the overwhelming amount of videos available online, how do you ensure viewers stay interested in yours and watch the entire thing? The best way to grab the audience’s attention is by creating interactive content that engages with the viewers. Don’t just show them a specific thing; have them engage!
Honda did this by creating a dual-narrative video for their Civic Type R, letting viewers switch between storylines. When they’d press the ‘R’ key on their keypads, they could view an alternate story. This allowed for active engagement and interaction, amplifying the viewer’s experience significantly.
Ready to create a stellar video for your business? Our video production company in Los Angeles is here to help you do that. Call us at (888) 440-5830 to get in touch with our team and learn more about our services!