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Want To Take Your Promotional Business To the Next Level? Here are 6 Things to Consider

By September 27, 2015September 13th, 2023No Comments

If you want to promote the services and products offered by your business, the best way to do that is by means of a promotional video. By making a sales video in Orange County, you can effectively get your company name and image across not only to your target audience but to an expanded audience as well!

Of course, it’s one thing to make a brand or event video in Orange County and quite another to make a successful one that makes an impact on the viewers. Here’s how we do it:

Stick to the Script

tv commercial scriptThe idea behind developing a great script is to keep your audience engaged and captivated.It’s hard enough to do that when writing a script for a feature film, let alone a corporate video. We write award-winning scripts that entertain, while educating! It’s absolutely crucial to make the script for the corporate video or explainer video in Orange County both informative AND entertaining.

Get to Know Your Audience

Executive watching online video

Knowing who you intend to target with the brand or event video in Orange County is very important. Are twenty year olds your main audience, professionals working in a certain industry or someone else? The idea is to make a sales video in Orange County that will compel your target audience to not only watch the video but to take action on it as well.

Insert a Call to Action

video call to actionHours of effort into making the corporate video will go to waste if this one simple but very important step is forgotten. What is the point of making an explainer video in Orange County in the first place if it doesn’t compel viewers to take action, i.e. subscribe to a service or buy a product that your business offers? Make sure viewers know what to do next once the video is over with a CTA.

Make It Look Professional

corporate video camera
Hiring a professional video company to produce your brand, explainer, oreducation video in Orange County is very important as they will make sure the video reflects your brand properly and your video is of the best quality. People are drawn to professionals who they can trust and rely upon, and who put out professional, high-quality material (print and video) This means foregoing the idea of using amateur videographers.

Creative Concepts

creative business video storyboard

We’ve been producing brand and event video in Orange County for over 7 years now, and the best corporate video we see are the ones who are produced by professionals who come up with the most creative way of executing a concept. In order to make a positive impact on not only your target audience,but anyone who comes across the promotional video, you need to have a video agency behind the project who can come up with the most creative concepts.

Do Some Research

google search for video company in orange county

It’s a wise step to do at least a bit of research before hiring a video company to make your B2B, B2C, or education video in Orange County. Make sure to meet with the company in person and review their past work.

Keeping these tips in mind before attempting to develop a sales video in Orange County for the positive marketing and promotion of your business is important…let us help!

  • Marlowe Stone

    "Marlowe Stone is the co-owner and co-founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands. She oversees the day-to-day operations of the business. Additionally, she writes, produces, and project manages many of 336's projects. In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation. An Orange County native and mom to two girls, Marlowe is happiest when spending time with her family and friends."

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