Social media has become so much more than a simple way of catching up with your old high school buddies. In today’s age, social media is a great tool for “social selling.” From customers to clients, investors, and even employees; all are within the reach of your fingertips. How you engage with them and build relationships is where you can make use of social selling.
It’s estimated that by 2019, there will be around 2.77 billion social media users in the world. That means if you play your cards right, you can effectively use social media as a way of expanding your reach and developing long-lasting relationships with your customers.
Curious about driving sales with the help of social selling? Grab a pen and paper as we guide you along!
What’s Your Vision?
Before you start off, think about the goal you’re hoping to achieve with social selling in the next few months. By figuring out what the end game is, you’ll be more likely to cut through the clutter and focus on what’s important.
Build Buyer Personas
Buyer personas are a representation of what your ideal target audience is like. You can build buyer personas with a combination of real-time data from your existing clientele and market research. Think about what your business’ ideal customer looks like, what their buying habits are, and their goals in making certain purchase decisions.
Optimize Your Social Channels
Optimizing your social media accounts will ensure that you’re seen by your target audience. Make sure you’ve included the relevant keywords in your social media profile titles and descriptions. Evaluate the best time for posting content is on certain social media channels.
Curate Relevant Content
To make sure your social media feeds have value, post relevant content for your customers. The more relevant content you post, the more likely it’ll be for potential customers to take interest in what you offer, and ultimately do business with you.
Strengthening your relationship with the customers is one of the best gateways to boost your business. It not only helps you sell, but it helps you gain credibility as well. People want to engage in business with those they can trust.
Take Your Dealings Offline
While keeping things online is great for attracting new customers and engaging with your target audience, make sure you’re also taking things offline and on the field instead. Talking to customers over the phone or in person is also necessary to retain and garner their trust, so don’t chalk that off completely.
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