Blog

Why Medical Video Production Is Essential For Patient Care & Education

By October 16, 2018September 13th, 2023No Comments

The medical community rivals the best of them when it comes to jargon and difficult to understand concepts that sound completely alien to a layperson. However, medicine is also something we can’t afford to ignore; we all have a connection with the healthcare industry in some way or the other.

It can get pretty difficult for medical professionals to communicate a complex procedure effectively with the sole aid of text-based information. Video content, then, has been a godsend for many in that it can explain difficult things much more effectively.

A medical video can be crucial in explaining specific procedures or concepts to patients. Here’s how the industry can benefit from video content.

It Provides A Consistent Message

Doctors often find themselves in situations where they have to repeat certain concepts or procedures over and over again first to the patient, and then to several family members. This can lead to tricky situations that can complicate the doctor-patient dynamic. A single medical video simply explaining the process and overseen by expert medical professionals can be a helpful tool in getting across a consistent message.

It Explains Specific Processes And Procedures

Patients can have a long list of questions about what a surgery or medical procedure will involve. It can also be difficult to retain what the doctor is saying verbally about pre-op and post-op care. A video, then, becomes essential for patient education as it can cover a lot of topics in depth and can be a source of reference for the patients.

It Helps Patients With Ongoing Care

After undergoing a medical procedure, patients naturally have questions regarding recovery and what they can expect; before the procedure, during their hospital stay, and in the coming weeks and months after a procedure has been completed. Videos related to ongoing care can help patients with any questions that may arise afterward while also giving them peace of mind while they’re recovering.

It Simplifies Device Education

Oftentimes, using certain medical devices may seem simple to a medical professional but to a patient, they may be quite confusing. Whether it be heart pumps, or other in-home monitoring systems for health; device-explainer videos can be quite useful for patient education when a medical professional is not around to help.

Video content is being utilized by notable medical institutions around the globe for patient care. It can be a powerful tool to help revolutionize the healthcare industry.

Our production company, 336 Productions is an award-winning video production company in Orange County, CA. We help with both pre and post video production for your business.

Contact us for a free consultation today!

  • Marlowe Stone

    "Marlowe Stone is the co-owner and co-founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands. She oversees the day-to-day operations of the business. Additionally, she writes, produces, and project manages many of 336's projects. In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation. An Orange County native and mom to two girls, Marlowe is happiest when spending time with her family and friends."