It had been speculated by sources that the global internet consumption will hike in 2019. Viewership of video content in US regions was already at a staggering 85% in 2018, and the digital trends this year don’t show a much different picture.
These statistics show that video penetration in the present digital landscape knows no end. The only way for businesses to march forward is to emphasize on video marketing and have a video presence online.
Here’s why video is the linchpin of success in 2019.
1. Boosts Conversions and Sales
If you’re in business to make money—which most enterprises are—you need to think big. Video marketing is the fastest and most effective way of securing an audience. Not only does this increase online traffic on your website but will also boost your conversion rates.
Research shows that 54% of online users prefer engaging with video content posted by any brand or business. Following the simple rule of market demand and supply, businesses must skew their approach towards generous video content that’s compelling and interesting. If a hoard of online users have purchased a product after watching an explainer-video, the answer is pretty clear.
2. Shows Great ROI
According to statistics retrieved in 2019, 88% video marketers have reported considerable improvement in the ROI after investing in video marketing. This is a sweeping majority which attests to the profitability of emphasizing on video content. This has led to higher sales, better brand recognition across markets and a stronger consumer base.
3. Video Builds Trust
Whenever you’re marketing a product to a customer, put yourself in his/her shoes, and view your brand as a foreign entity which is new in the market. What will most likely be your apprehensions about this xyz brand? I don’t know if it’s reliable, what if it’s a scam, let’s check customer reviews, etc.
A new brand will not automatically be trusted by the user. Trust is a relationship which builds over time. For that, you need a human face in a video so that the users are better able to connect with you. No one can rely fully on a product which is just a picture on the screen; you need to make it seem more natural to come off as trustworthy.
All in all, video marketing has a great impact on your sales, brand name and customer base. It gives your company a presence in the digital arena that’s also life-like.