That’s why businesses are pushed to seek newer ways of marketing during the pandemic. Creating COVID-related video content is one way to adapt to the situation and make the most of it.
Even now, situation-sensitive marketing strategies are helping businesses overcome the threat of extinction. Want to find out more? Read on.
Video Marketing Today
Video marketing is the only appropriate and effective means of communicating with clients during the lockdown. Social distancing measures and statewide lockdowns have alienated businesses from their customers. Customers, unsurprisingly, feel ignored and neglected by their favorite brands. Video marketing can help you overcome these communication gaps.
Given how people have little to do while stuck in their homes, online activity has surged, and now is the time for you to strike. You can increase brand awareness, launch new products, introduce new discounts and delivery offers through videos.
What To Create
Videos featuring a company representative, talking about the special initiatives taken during COVID-19, have been a major success. Right now, customers to know more about how the business is tackling the situation. A lot of them are also concerned about whether their favorite brands are upholding human rights and assisting their employees during these crucial times.
A minute-long video can address all these concerns better than an email notification that might go straight to spam. If you’re a financially struggling business, it’s best to be honest and transparent with the public in that case too.
Behind The Scenes
The behind-the-scenes video is a crucial part of video marketing. Customers will give anything to get a peek behind the curtains. If you’re an essential service going full steam ahead, customers would like to be in on the business activities.
Seeing workers following SOPs and working hard is reassuring for a public that has lost all hope of normalcy. It also puts your business in a positive light as customers see you as frontline workers exerting themselves to keep the economy running.
Feeling challenged by the situation? Need award-winning video producers to help out?